Before 2020 even started, adidas announced it had big plans for the year, especially as related to the Superstar, which celebrates 50 years of being iconic. Shop Adidas Ultra Boost The German sportswear behemoth, however, has been less vocal about the Ultra Boost‘s 5th Anniversary. Yet, recent news of the Ultra Boost 1.0 White, and now, the Ultra Boost 4.0 "Heather Grey," restocking suggest The Three Stripes is ready to give its modern-day bread-and-butter the celebration it deserves.